Retail salespersons and visual merchandisers
Classification
Sales & service
6 › 64 › 641 › 6410
Definition
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
Main duties
Example job titles
Overview
Under the National Occupational Classification (NOC) 2021, NOC 64100 covers Retail salespersons and visual merchandisers. This category includes individuals who sell, rent, or lease consumer goods and services directly to customers, as well as visual merchandisers who plan, design, and set up in-store displays. Classified under TEER 4, these roles typically require a high school diploma or a combination of some high school education and several weeks of on-the-job training.
Key duties for retail salespersons include greeting customers, assisting in product selection, operating cash registers, and maintaining sales inventory. Visual merchandisers focus on creating window and in-store displays to promote merchandise. To work in Canada under NOC 64100, candidates generally need to demonstrate product knowledge and strong communication skills. While formal post-secondary education is not strictly required, specific product training or coursework in visual merchandising can be highly beneficial for candidates seeking employment.
As a TEER 4 occupation, candidates in NOC 64100 may not directly qualify for Federal Express Entry programs like the Federal Skilled Worker program, but they may be eligible for Canadian permanent residency through various Provincial Nominee Programs (PNPs), the Atlantic Immigration Program (AIP), or specific pilot programs. Additionally, employers can hire foreign workers through the Temporary Foreign Worker Program using a Labour Market Impact Assessment (LMIA). Disclaimer: This information is for educational purposes only and does not constitute legal advice. For official immigration guidance, consult Immigration, Refugees and Citizenship Canada (IRCC) or a regulated Canadian immigration professional.
Educational overview summarizing this occupation. Always confirm against the official NOC profile and IRCC before relying on it.
Occupation data: Statistics Canada / ESDC — National Occupational Classification (NOC) 2021.